Art Builds Creativity (ABC) is a visual art enrichment program conducted in partnership with local Memphis schools. The goals of ABC are to provide fourth grade students with a multi-visit museum experience, use art as a vehicle for teaching necessary 21st century skills (creativity, critical thinking, communication, collaboration), and empower classroom teachers to integrate art and creativity into core subject lesson planning.

The Art Builds Creativity (ABC) Program, formerly known as Art and the Basic Curriculum has provided quality art education and authentic museum experiences to students and teachers in Memphis since 1979. In four, ninety minutes sessions – two in the regular school classroom and two at the Brooks – instructors use artworks in the museum's collection to inspire group discussion, art making, and creative writing. Each lesson includes support materials and classroom activities for teachers. ABC culminates with an exhibition of student artwork at the Brooks, and all students receive free family passes to return to the museum with their families.
ABC is a year-long commitment that begins in August and concludes in March. Participation is free except for the cost of transportation for museum visits. Participants are required to attend in an orientation at the beginning of the year to establish content areas and to provide feedback about the program at the end of the year.

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