African-Print Fashion Now!

A Story of Taste, Globalization, and Style

February 24 – August 12, 2018

African-Print Fashion Now! A Story of Taste, Globalization, and Style introduces audiences to the dynamic traditions of African dress featuring colorful, boldly patterned printed cloth.

The exhibition highlights the interplay between regional preferences and cosmopolitanism that has long flourished on the continent, while highlighting the expansiveness of 21st-century African-print fashion.


Africa has a thriving contemporary art scene, with fashion and fabric design being a vital part of it. The Brooks is partnering with Spoonflower to hold a two-part African-Print Design Challenge that incorporates the repeating design style of African print.
Voting is now open! Click here to pick out your favorite design. Voting ends on January 9 at 2 p.m. CST.
Click here for all the details.

Ituen Bassey, designer (b. Nigeria), Ituen Basi, based in Lagos, Nigeria, and London, United Kingdom, Ngozi Dress, “Independence” collection, 2010, African-print cloth, Courtesy of the Designer, Photo: Joshua White/JWPictures.com

From formal portraiture to visual arts to ubiquitous African fashion calendars to street style photos shared by cellphone, it is clear that representations of fashion have always been a nuanced form of communication.

Fashion subtly communicates about place, heritage, and belonging through such means as appropriation, pastiche, and revival. Throughout the exhibition, African-print fashions are considered to be creative responses to key historical moments and empowering projections about Africa’s future.

The exhibition includes 60 tailored fashions, 100 archival and contemporary cloths, 20 black-and-white studio portrait photographs from the 1960s and 1970s, a series of runway videos, and seven works by contemporary visual artists. Ensembles on view draw from the Fowler Museum at UCLA’s collections, private loans, and the extensive archives of the Dutch textile manufacturing company Vlisco.


African-Print Fashion Now! A Story of Taste, Globalization, and Style is organized by the Fowler Museum at UCLA in association with Vlisco Netherlands B.V. It is guest curated by Suzanne Gott with Kristyne S. Loughran, Betsy D. Quick, and Leslie W. Rabine. Major funding is provided by the National Endowment for the Arts with the additional support of R.L. Shep, DutchCulture, and the Pasadena Art Alliance.


Sponsored By:
Kenneth and Gloria Boyland
Malco
Sue Layman Designs
Mr. and Mrs. Kent Farmer
Dr. Linda Tharp


African-Print Fashion Now! is organized into four distinct sections: It All Starts with Cloth; Portraits in Print; Regional Styles, Fashion Preferences; and New Directions.

  • It All Starts with Cloth addresses the history of African-print textiles, originally inspired by batik or wax-resist cloth from Indonesia. A dense grid of more than 60 cloths manufactured in Europe, Africa, and Asia evokes the vibrating colors and designs stocked in open-air markets and cloth shops across the African continent. A visual timeline of production across these regions outlines the history of the cloth trade in West and Central Africa from the 1800s to the present. Archival photographs and dramatic film footage of the Vlisco factory in operation transport audiences to the production of cloth in the Netherlands.

  • Portraits in Print leaves behind the brightly colored world of African-print fashion and enters an intimate black-and-white space of memory. A gallery introduces four photographers from Africa’s “golden age” of black-and-white photography in the 1960s and 1970s: Francis K. Honny (Ghana, 1914–1998); Jacques Toussele (Cameroon, 1935–2017); Omar Ly (Senegal, 1943–2016); and Mory Bamba (b. Mali, 1949). Their photography studios in newly independent West African countries provided a platform for an ascending middle class to see themselves and be seen by one another. The portraits are indicative of a historical moment when local African-print ensemble styles gained new significance as expressions of national and Pan-African pride and identity.


Francis K. Honny (b. Elmina, Ghana, 1914–1998), Portrait of man and woman, Elmina, Ghana, circa 1975, Black and white photograph, Courtesy Tobias Wendl

  • Regional Styles, Fashion Preferences takes an in-depth look at localized contemporary African-print fashion whereby stylish dress is a feature of daily life. Ensembles on view from Cameroon, Ghana, Senegal, Côte d’Ivoire, and Nigeria reflect an array of styles, all of them customized and individually made to order. This section presents a case study from Kumasi, Ghana to illustrate the interactive commissioning process between seamstresses or tailors and their fashion-conscious clientele. The bold patterns of the cloth engineered with subtle and striking variations in style reveal the ingenuity and flair of regional designers.

  • New Directions bridges regional cultures with transnational art and fashion networks, beginning with African-print styles on global runways in Paris, New York, Dakar, and other cities. Designers in this section include Alexis Temomanin (b. Côte d’Ivoire, based in London), Titi Ademola (b. London, based in Ghana), Ituen Bassey (b. Nigeria), Adama Amanda Ndiaye (b. Democratic Republic of the Congo, based in Senegal), Gilles Toure (b. Côte d’Ivoire) and Patricia Waota (b. Côte d’Ivoire). Ensembles on view feature full-length gowns and men’s blazers, metallic wax print and architectural pleating and boning—all of which harmoniously marry the drape of the fabric with the strategic construction of print patterns for stunning results.

Juxtaposed with these glamorous designs are contemporary works by photographers and other visual artists who incorporate print-cloth imagery to convey evocative messages about heritage, hybridity, displacement, and aspiration. Works by photographers Omar Victor Diop (b. Senegal, 1980), Hassan Hajjaj (b. Morocco, 1960), and Leonce Raphael Agbodjelou (b. Benin, 1965) reveal the complex dialogues about aesthetics, identity, and globalization across history and geography. This section also presents contemporary paintings by Njideka Akunyili Crosby (b. Nigeria, 1983) and Eddy Ilunga Kamuanga (b. Democratic Republic of the Congo, 1991), both of whom incorporate images of print cloth in their work.


Alexis Temomanin, designer (b. Côte d’Ivoire), Dent de Man, based in London, United Kingdom, Les Toiles D’araignée, man’s suit, designed 2014, produced 2016, Vlisco wax print, Courtesy Dent de Man, Photo: Marc Hibbert

An accompanying fully illustrated exhibition catalog will be available for sale at the Brooks. The volume is generously funded by the R. L. Shep Endowment Fund at the Fowler Museum. The publication includes essays authored by exhibition co-curators Suzanne Gott, Kristyne S. Loughran, Betsy D. Quick, and Leslie W. Rabine.


Brooks African-Print Design Challenge Details

Part 1: Textile Design

Memphis Brooks Museum of Art is partnering with Spoonflower, a Durham, North Carolina-based company, to hold a contest with the goal of designing a textile that would look at home in our next special exhibition, African-Print Fashion Now! A Story of Taste, Globalization, and Style.

Designers are invited to create a repeating design highlighting the dynamic traditions of bold and colorful patterns found in African dress. Find inspiration from the diverse design culture of Africa ranging from Malian mudcloth to Nigerian batik. Not sure where to start? Get even more inspiration via the Brooks Museum’s guest blog on Spoonflower.com.

Contestants can submit their repeating textile designs beginning Friday, December 8 via Spoonflower.com. The submission period ends Tuesday, January 2, 2018 at 2 p.m. CST / 3  p.m. EST. The public will vote on their favorite design beginning January 4 and ending January 9.

A jury of local Memphis fashion designers, makers and relevant Brooks Museum staff will choose grand prize winner of the textile design from the top 25 designs voted on by the public.

The winning textile design will be announced on January 11 and will be featured during the exhibition opening on Friday, February 23. In addition to being featured at the opening, it will also be used during the second part of the challenge.

Click here for more details.

Submit an entry

Part 1: Textile Design Timeline

December 8:  Textile Design submissions open

January 2:  Textile Design submissions close (2 p.m. CST / 3  p.m. EST)

January 4:  Public voting opens. Click here to vote!

January 9:  Public voting ends to determine top 25 entries (2 p.m. CST / 3  p.m. EST)

January 11:  The Brooks & Spoonflower will announce the winner

February 23:  Textile Design grand prize winning entry featured at exhibition opening


Part 2: Fashion Design

The Brooks continues the African-Print Design Challenge by inviting designers, artisans, and makers to create an original fashion design using the winning textile design.

Contestants must purchase fabric featuring the winning textile design via Spoonflower, then create a finished fashion design. This can be in the form of clothing, accessories, or even jewelry. Contestants will upload a photograph of their finished fashion design to brooksmuseum.org. The entry will be judged based on the submitted photograph by our jury of local Memphis fashion designers, makers and relevant Brooks Museum staff.

Submissions for this part of the challenge opens Februry 27. The submission period ends May 6 at 11:59 p.m.

The winner of the fashion challenge will be notified on May 11. The winning designer will be responsible for shipping their winning fashion design to Memphis Brooks Museum of Art, 1934 Poplar Ave., Memphis, TN 38104 after notification. The Brooks will assume the responsibility of shipping the work back to the designer.

The winner of the fashion challenge will be announced and recognized during the summer Community Day on Saturday, June 16. The winning fashion design, featuring the winning textile design, will be exhibited at the Brooks from June 16 through August 12.

Part 2: Fashion Design Timeline

February 27:  Fashion Design submissions open

May 6:  Fashion Design submissions close at 11:59 p.m.

May 15:  Museum announces top five Fashion Design entries

June 16:  Fashion Design winner recognized and announced at Community Day